ETS Tan has been a leader in the tanning industry for over 20 years and we’ll be around for many more years to come. ETS Regional Sales Managers average over 11 years in the tanning industry, which means they can help you every step of the way. ETS offers everything you need to start a new tanning salon, maintain your existing tanning salons and expand your tanning business into the future.
The Business of Tanning
The indoor tanning industry has more than doubled over the past 10 years with a reported 30 million Americans visiting tanning salons. Recently, the tanning industry grew to a $7 billion dollar industry from its humble $900 million annual sales in 1991. Not only do people want to look good, they are also concerned about their health. Indoor tanning is a responsible way for people to tan without burning. Successful tanning salon managers use available tools to train their employees to identify skin types, know how each skin type reacts to the Ultra Violet light, and based on that, recommend the ideal tanning session for each client. Sunburn prevention outdoors is much harder to control then indoors due to uncontrollable natural variables. Different tanning salons are opening up all over the world and the rate of growth is showing no signs of slowing down. A successful tanning salon owner needs only to provide the machines, location, exceptional cleanliness and most of all, a highly trained staff focused on customer service. These are the necessary ingredients for establishing and maintaining a profitable tanning salon that people will feel comfortable coming back to over and over again for a relaxing, personal experience.
Plan
Another key ingredient to making big money in the tanning salon business is working with a qualified Regional Sales Manager who understands the industry. ETS Regional Sales Managers are experienced and knowledgeable and can help set the right foundations for your business by assisting you in formulating a solid business plan and marketing strategy. At ETS, we are committed to being your partner through the entire process of opening and running a successful tanning salon. The average gross profit margin per year you should expect per tanning bed unit ranges between $20,000 – $25,000. (This figure varies based on tanning session price, hours of operation, the economic situation of the location you select, etc.) Needless to say, the more beds you have in your tanning salon, the more money you will make. Tanning salon owners have been known to have gross revenues as much as $48,000 in their first month!
Provide
By simply offering quality tanning products you could have up to $50,000 gross sales per year! Non-tanning products such as bronzers, moisturizers, sun protection, and after-tan body spray can also help increase your profits. New Sunshine, LLC, the parent company of ETS, also owns well known Australian Gold and California Tan which provide the best quality, world renowned indoor tanning lotions in the industry!
Research
On an average day, more than 1 million people invest time and money in a tanning salon and this number increases by the day. In order to attract as many of these customers as possible, start by looking at how many potential tanners there are in your area. You can do this by requesting the comprehensive demographic information package from ETS which outlines for you and your lender the information needed about the geographic area you are considering. Understand the tanning salon market in your area. Find out how many tanning salons exist, including hair salons, fitness centers, video stores and coin laundry facilities that may also offer indoor tanning as an add-on service. What do they have that you don’t have? What could you do to differentiate your tanning salon?
Compare
Visit competitors in your area, try the tanning equipment and experience the process for yourself to see how it works and how they make you feel as a customer. Do they care about educating you about your skin type and recommending session times? Make notes. The research you do may have a great impact on the success of your own tanning salon business. Utilize your Regional Sales Manager from ETS to ensure all areas of the business are covered.
